Talk to salesBeauty Personalization
Hyper-Personalize your Beauty ECommerce
Using Skin Match Technology Data for beauty personalization experiences and product recommendations in e-commerce offers several significant benefits for both customers and your ecommerce businesses.
Improve their experience, Increase
your conversion
64%
Product Click-Rate
+30%
Conversion
+6%
Products in basket
750
Daily new accounts
Meet customers’ needs with beauty personalization
- Boosted Customer Satisfaction
Hyper-personalization delivers tailored recommendations that match each customer’s unique needs, preferences, and concerns. - Higher Conversion Rates
Customers are more likely to make a purchase when they see items that align with their interests and needs. - Greater Customer Engagement
Personalized content and recommendations make customers feel appreciated and understood by the brand. - Strengthened Customer Loyalty and Retention
Consistently relevant recommendations encourage customers to return to the e-commerce platform for future purchases.
80%
Are more likely to do business with a brand if it offers personalized experiences.
76%
Said receiving personalized communications makes them more likely to purchase from brands.
57%
Say they will not buy cosmetics because there is no consultation.
KPIs/Statistics
Personalized connections drive sales
Features
Increase Trust, Attract Loyalty & Drive E-Commerce Sales
Personalization in beauty e-commerce transforms the shopping experience by delivering content and recommendations that resonate with each customer. By understanding and catering to their unique needs and preferences, brands can increase customer satisfaction, drive higher conversion rates, and build lasting loyalty, ultimately leading to greater sales and long-term success.
Profile Data
Build long-term customer relationships with profile data.
Recommendations
Elevated user experience with recommendations directly on the Product Detail Page
Personal Consultation
Increased Conversion Rates through consultation
750
daily users
+30%
Increase in Conversion
97%
Completion rate
+44%
clicks on products
Personalization
Hyper-Personalize your Beauty ECommerce
Product Features
How can we help with beauty personalization?
#1 Enriching your profile data
74 % of consumers agree to share their data if they are getting something in return.
Let’s make data capturing worthwhile by providing instant recommendations in their account or as a simple quiz result.
#2 Enriching your product data
We enhance beauty e-commerce product data with comprehensive details across 110 categories, including skin care, body care, color cosmetics, and fragrance. Our database features in-depth information on 60,000 ingredients, product benefits, 1’000+ olfactory notes, and 112 skin tones, along with special features like vegan, cruelty-free, and micro-plastic-free options. We also provide insights into packaging types and consumer preferences, ensuring a rich and personalized shopping experience.
#4 Combining data to provide recommendations and consultation
Our advanced AI technology decodes thousands of ingredients and gathers extensive product data, aligning it with consumer needs to deliver hyper-personalized product recommendations and transparency.
We deliver personal recommendations in the customer’s account, %-match indicator, and explanations for each product – in any language and fully personalized based on each product and customer.
This fully customizable approach enhances consumer engagement and ensures a tailored shopping experience that drives satisfaction and loyalty.
#5 Integrate flexibly to wherever you want personalization
Beauty brands and retailers can seamlessly integrate our solutions into their websites, apps, or in-store devices to elevate customer service and enrich content.
The Power of Beauty Personalization in E-commerce
In today’s digital age, customers crave personalized experiences. The beauty industry is no exception. By introducing personalization into your e-commerce business, you can elevate customer satisfaction, drive sales, and foster brand loyalty.
Why Beauty Personalization Matters:
Tailored product recommendations, personalized emails, and customized beauty routines create a more engaging and satisfying shopping experience. By showing that you understand and care about your customers’ unique needs, you can build stronger relationships and encourage repeat purchases. Personalized product suggestions and targeted marketing campaigns can significantly boost conversion rates and drive sales. By providing personalized after-sales support and exclusive offers, you can retain customers and reduce churn.
Implementing Beauty Personalization Strategies:
To effectively implement personalization, leverage customer data such as purchase history, browsing behavior, and demographics to gain valuable insights. Utilize AI-powered recommendation engines to suggest products based on individual preferences and past purchases. Send personalized email campaigns, SMS messages, and social media ads to specific customer segments. Offer personalized skincare and makeup routines based on skin type, concerns, and lifestyle. Engage customers with interactive tools like skin analysis quizzes and virtual try-on experiences. By embracing personalization, you can unlock the full potential of your beauty e-commerce business.