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BEAST. Revolutionizes Men’s Skincare with AI-Powered Personalization
Client type
Stats
5k
Products suggested
36%
Click-Rate on Products
Challenge
BEAST, a leading skincare destination for the modern man, faced a significant challenge: how to effectively guide their customers to the right skincare products tailored to their individual needs. With an extensive range of products specifically developed for men, BEAST. wanted to ensure that their customers could confidently choose skincare solutions online without the uncertainty of whether the products would suit their skin type. They needed a reliable and adaptable solution to navigate their diverse product offerings and create personalized grooming routines for their clientele.
Solution
To address BEAST’s challenge, we introduced Skin Match Technology’s, cutting-edge digital consultation tool designed to provide expert skincare advice tailored to each customer’s unique needs. In partnership with Skin Match Technology, BEAST. launched the first multi-brand beauty consultation tool specifically developed for men. This advanced AI-driven solution considers factors like skin type, sensitivity, age, allergies, facial hair, stress levels, and personal preferences such as ‘100% natural’ or ‘alcohol-free’.
By combining professional expertise with AI, Skin Match delivers a personalized grooming routine, recommending four key products: a shave or beard product, cleanser, moisturizer, and treatment. This innovative tool empowers BEAST’s customers to confidently select products that suit their skin without the need to visit a store or spend hours researching.
Spencer Wallace
Co-Founder BEAST
At BEAST. we’re focused on offering our audience a consumer experience that can improve their life, going beyond body, hair, shaving and skincare. The ground-breaking technology that Skin Match AI provides will support BEAST. in being at the forefront of beauty and grooming for men. It will give our customers the ability to make informed choices that are tailored to their unique needs
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About BEAST
BEAST. offers a ‘best in class’ edit of men’s beauty, sourced globally to present a unique mix of innovative newcomers and long-established cult classics. Not forgetting traditional ‘grooming’ brands that offer predominantly hair and shaving, our attention is focused on beauty-led product.The BEAST. offer goes far beyond what you might expect to find in a men’s store with product customers may not have known existed until they discovered it at BEAST. We are continuously looking to extend our offer into new categories we believe can improve the way our customers look and feel.