The All-Inclusive Digital Solution for Face The Future

Challenge

Face The Future, a customer-first beauty retailer specializing in dermatological and medical cosmetics, faced two key challenges. First, they needed to provide their customers with instant skincare recommendations, as their existing system took three days to deliver results. Second, transparency was crucial for them; they wanted to go beyond basic skincare recommendations by offering customers full insights into ingredients and clean beauty options. With a vast variety of products on their site, it was challenging for customers to identify which brands and products would best suit their needs.

Solution

To address these challenges, Face The Future implemented a suite of digital solutions developed by Skin Match Technology. These included the INCI Explainer, automated Clean Beauty Icons, and a Skin Care Finder. These tools provided customers with immediate, personalized skincare recommendations and detailed ingredient information, ensuring they could make informed purchasing decisions. In addition to these digital tools, Face The Future took their customer engagement a step further with their “On The Road” event. This immersive roadshow, featuring a purple van pop-up, traveled to four UK cities to showcase the latest summer beauty trends and innovations. During the event, customers could access personalized skincare consultations using iPads equipped with Skin Match Technology’s solutions, allowing them to receive tailored product recommendations on the spot. This event not only showcased Face The Future’s commitment to customer engagement but also provided a unique opportunity for face-to-face interactions, enhancing the overall customer experience.

Paul Thompson

Owner of Face the Future

Our customers can now benefit from a quick and simple consultation process, providing them with a personalised skincare routine, even if they don’t have the time for a dedicated one-on-one consultation with our team. In addition, our customers can learn more about the ingredients in their preferred products as we understand the importance and growing need for ingredient transparency.

25% Increase in Conversions

Ingredient Transparency

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About Face The Future

FaceTheFuture is the ultimate destination for all your skin and self-care needs, catering to every facet of your individuality. With a wealth of practical knowledge and firsthand experience, they are committed to offering unwavering support and guidance throughout the clients lifelong self-care journey. FaceTheFuture strives to forge enduring relationships with its customers, leveraging its unique expertise to provide genuine insights and tailored advice that continually evolves with each version of yourself. They firmly believe that self-care is an ongoing dialogue, and they actively engage in two-way conversations with customers. They not only understand your current aspirations and goals but also remain receptive to the possibility that your needs may evolve in the future. The holistic approach considers not only your past and present but also anticipates the future. They are always up to date with the latest trends and advancements, ensuring that we provide guidance that is relevant and forward-thinking.