Talk to sales
Import Parfumerie: Digitised Clean Beauty Icons for any brand and product
Client type
Stats
80%
new users match their skin
+30%
Conversions
Challenge
IMPORT PARFUMERIE is the leading omnichannel retail chain in Switzerland for luxury and prestige cosmetics, with an inventory of over 17,000 products. As an industry, beauty retailers need to provide more clean beauty information about the products they stock. In fact, 42% of consumers feel they don’t get enough information from brands on product ingredients. It was fitting for a leading Swiss retailer to pave the way for transparency. Specifically, IMPORT PARFUMERIE wanted to truly listen to their consumers and find an innovative way to provide transparency while prioritizing the clean beauty information they were asking for.
Solution
Skin Match Technology designed a suite of digital solutions to enhance IMPORT PARFUMERIE’s e-commerce capabilities. At the forefront is a tool that merges transparency and clean beauty by introducing digitized clean beauty icons. These icons, featured on the IMPORT PARFUMERIE website, go beyond standard transparency measures by providing detailed information through a “Free of” list, highlighting pro-ocean, pro-animal, and pro-nature attributes.
Beyond clean beauty, Skin Match Technology also powers IMPORT PARFUMERIE’s e-commerce platform with other advanced tools, such as the Skin Match API for ingredient insights, Shade Finder for tailored makeup recommendations, and personalized quiz solutions to enhance customer experiences. Together, these tools allow IMPORT PARFUMERIE to set the standard in delivering transparency and meeting consumer preferences.
Michael Susta
General Manager IMPORT PARFUMERIE
As the leading Swiss omni-channel provider of prestige perfumes and cosmetics, it is important to us to place emphasis on transparency with regard to the composition of the ingredients in our articles. In order to guarantee professional advice, we are continuously working on being able to offer transparent and easily understandable product information for our range.
About Import Parfumerie
IMPORT PARFUMERIE offers high-end branded products at attractive prices, providing excellent consultation services and convenient options like “click&collect,” “order in store,” and free delivery. With a vast selection of fragrances for both men and women, skincare products, makeup, and professional hair and styling articles, you can explore over 110 stores and the online store impo.ch. The brand proves how committed they are to serving its consumers by continually improving its expertise through ongoing training and education. Import Parfumerie aims to help consumers better understand the composition of their products and guide them in their choices.