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RAUSCH: A Haircare Finder that Prioritises Scalp Health
Client type
Stats
86%
Sensitive Scalp Customers
30%
Click-Rate on Products
Challenge
People often face diverse challenges regarding hair and scalp care, which is why it’s very rare that customers only use products from one line. RAUSCH already had a haircare finder, but they recognized that it was too basic, with only 3 questions and only recommended products from product one line at a time.
“We wanted to elaborate the hair care analysis to give our customers good recommendations for their hair and scalp type and needs. As our product palette is quite complex, it is only natural that consumers might feel a little lost when they first get in contact with RAUSCH products. So there definitely can be seen a need or a good reason for us to develop a more elaborated hair analysis.”
Irina Blum, content manager of RAUSCH
Solution
In response to the demand for detailed and personalized consultations, as well as RAUSCH’s desire to offer a more comprehensive haircare finder that prioritized scalp health, the solution became clear: the haircare finder developed by Skin Match Technology. This advanced haircare finder enables RAUSCH’s customers to explore and discover products from multiple lines within their range, ensuring a tailored and optimal mix that caters to their specific needs. The objective behind developing a more elaborate and detailed haircare finder was to provide customers with comprehensive support in selecting the right products that address their specific hair problems or needs. Instead of suggesting a single product, the aim was to present them with a range of options that could potentially fulfil their requirements, considering the perfect mix of products and lines available. This approach ensures that customers receive tailored recommendations that align with their unique hair concerns, leading to enhanced satisfaction and improved haircare results.
Manuel Humbel
Head of Digital Marketing at RAUSCH
As our product palette is pretty complex, it is quite difficult to come up with a good recommendation system. The algorithm that Skin Match Technology uses therefore is an ideal solution for us, as it not only suggests one product, but shows the customer several products that could be right for them by telling them why and why not a product matches their needs. In addition, the solution offers a good user experience.
About Rausch
Rausch is a distinguished brand renowned for its expertise in natural hair and scalp care. With a heritage that dates back over 125 years, the brand has established itself as a trusted name in the industry. Rausch prides itself on harnessing the power of nature to create gentle and effective hair care solutions. At the heart of Rausch’s philosophy lies a commitment to using carefully selected botanical ingredients sourced from pristine Alpine regions. These natural extracts, such as Swiss herbs, plants, and essential oils, are known for their nourishing and revitalizing properties. Rausch combines traditional wisdom with scientific innovation to develop a wide range of products, including shampoos, conditioners, hair treatments, and styling products. The brand’s formulations are crafted to address various hair and scalp concerns, from dryness and dandruff to hair loss and sensitive scalps. Rausch places great emphasis on sustainability and eco-friendliness, utilizing environmentally friendly production processes and packaging materials. With a focus on quality and natural efficacy, Rausch continues to be a preferred choice for those seeking gentle yet effective hair care solutions inspired by nature.