How to Revive Your Beauty Brand in 2025

We’ve witnessed that beauty is a concept that is always evolving. This is why as forces of the beauty industry it’s important for you to keep up with the evolution of the industry and align your beauty brand with your consumer. 

At Skin Match Technology, we’ve seen countless amazing brands that may be struggling simply because their look and feel is a little outdated, so let’s discuss what this means and how to solve it.

1. Identify New Consumers

A major factor that influences your brand’s relevancy is the dominating generation that makes up consumers. GenZ makes up 40% of consumers, this means it’s important to understand the buying habits and what appeals to GenZ. According to Vogue Business GenZ is a digitally native generation with full access to social media to express their demands, disagreement and doubts. That’s putting pressure on brands to respond ever-faster and more proactively. Being listened to is an expectation. 

They not only appreciate brands paying attention to their feedback but there is also an expectation that brands will change accordingly. In the US, GenZ is the most ethnically and racially diverse generation to date, so inclusion and diversity are “essential to who they are”, says Bliss of Y Pulse. Some 79% of GenZ’s surveyed by Y Pulse agree that brands that create products for the skin have a responsibility to represent all colours and tones. Definitions of inclusivity have also broadened, spanning race, ethnicity, gender, sexual orientation, body size, and disability. GenZ shoppers expect brands and products to align with them by addressing these.

2. Rebrand With a Purpose

A beauty brand refresh is not just about a new logo or packaging; it’s about aligning with modern values and trends. Consumers today are drawn to brands that have a strong mission and purpose.

Steps to Rebrand Successfully:

• Update your brand identity (logo, packaging, and messaging) while staying true to your original story.
  
• Introduce a brand relaunch campaign with influencers and social media buzz to reignite interest in your products.
  
• Launch eco-friendly packaging and refillable beauty products to appeal to sustainability-conscious shoppers.

Here we can see the trends in packaging from brands like Kylie skin, Huxley and more. Brands seem to be taking a modern, minimal refreshed beauty take but in their own way.

Want to know in detail how brands can boost the customer experience with refillable beauty products!

3. Integrate AI-Powered Skin & Fragrance Finders

With advancements in AI, beauty brands can now provide hyper-personalized recommendations to customers. Skin Match Technology offers two powerful tools to enhance the shopping experience:

Skincare Finder

Our AI-powered Skincare Finder provides customized skincare recommendations through a simple quiz. It analyzes skin type, sensitivities, and concerns to suggest the best products, ensuring an accurate and personalized beauty regimen. This tool boosts customer satisfaction by helping them make informed choices.

Fragrance Finder

Choosing the right fragrance can be overwhelming, but our Fragrance Finder simplifies the process. Using AI, it matches customers with scents that align with their personality and preferences, leading to increased sales and customer loyalty.

4. Engage With the Next-Gen Consumer

Today’s beauty shoppers are highly active on social media. To connect with them, brands must dominate platforms like TikTok, Instagram, and YouTube.

Social Media Strategies to Adopt:

• DM-Based Skin Match Recommendations: Provide direct recommendations via Instagram DMs for a personalized shopping experience.
  
• Work with Micro & Nano Influencers: They have higher engagement rates than celebrities and foster trust among their followers.
  
• Create TikTok & Instagram Reels: Show authentic product transformations, before-and-after results, and user-generated content to boost credibility and engagement.

5. Utilize AI-Powered Customer Service

In an era where instant responses are expected, integrating AI-powered customer service can set your brand apart.

AI Features to Enhance Customer Experience:

• Instant Beauty Advice: AI-driven chatbots can provide quick skincare and beauty recommendations.
  
• Ingredient Transparency: Offer an in-depth breakdown of product ingredients to cater to informed customers.
  
• AI-Powered Beauty Quizzes: Help users find the best routine or product based on their unique needs.

6. Collaborate With Unexpected Brands

Cross-industry collaborations can help your brand tap into new audiences and markets. Think beyond traditional beauty partnerships.

Unique Brand Collaborations to Consider:

• Beauty x Fashion: Partner with fashion brands for limited-edition beauty products.
• Beauty x Food: Collaborate with wellness brands on skincare products featuring superfoods.
• Beauty x Music: Work with musicians for artist-inspired collections.
• Beauty x Tech: Integrate beauty AI tools with tech brands to enhance digital experiences.
• Beauty x Fitness: Team up with wellness retreats and fitness brands for holistic beauty experiences.

Reviving your beauty brand in 2025 means embracing change, prioritizing customer experience, and leveraging cutting-edge technology. 

By focusing on inclusivity, sustainability, and next-gen consumer engagement, your brand can thrive in the fast-paced beauty industry. Start integrating these strategies today to future-proof your business!