Talk to salesBeauty E-Commerce
Personalizing beauty choices: discover, understand, confidently buy
In today’s competitive beauty e-commerce landscape, personalization is key. Our software solutions empower businesses to deliver tailored experiences, boosting customer satisfaction and driving sales.
Improve their experience, Increase
your conversion
+38%
Increase in Sales
+30%
Conversion Uplift
+20%
Increase in Sales
45%
Product Click-Rate in Retail
Meet customers’ needs by recognizing them as individuals
- Enhanced Personalization: Deliver highly personalized product recommendations, content, and offers based on individual preferences and behaviors.
- Increased Product Transparency: Provide detailed product information, including ingredients, benefits, and usage instructions, to inform and empower customers.
- Improved Product Discovery: Utilize advanced algorithms and data analysis to help customers discover suitable products, even if they don’t know exactly what they’re looking for.
- Data-Driven Insights: Gain valuable insights into customer behavior and preferences to optimize marketing strategies and product offerings.
86%
Conduct their own research on brands and their claims prior to buying, du to lack of information.
57%
Say they will not buy cosmetics because there is no consultation.
60%
Have decided not to purchase a beauty item online because they didn’t know which color to choose.
KPIs/Statistics
Beauty E-Commerce Stats
Features
Increase trust, attract loyalty & drive beauty e-commerce sales
The standard beauty e-commerce business should provide comprehensive information, including high-quality images, detailed descriptions, clear ingredient lists, usage instructions, and customer reviews.
But today’s customers expect more. They want granular filters to find products quickly, get guidance on color selections and get clarity of what they are buying.
Findability
Granular data for better findability in beauty retail
Transparency
Add explained ingredient lists in 30+ languages
Personalization
Hyper-Personalize your Beauty ECommerce with profile data
750
daily users
+30%
Increase in Conversion
80%
new users match their skin tone
+30%
Conversions
80%
new users match their skin
+30%
Conversions
30%
Click on products
51%
Cross matching
Beauty E-Commerce
Leverage the leading solutions to build & scale your beauty e-commerce business
Product Features
Our solutions for beauty e-commerce
Product & Routine Finders
Our Product Finder uses a quiz to tailor skincare, haircare, fragrance or foundation recommendations based on customers’ skin type, sensitivities, needs, and preferences, ensuring an accurate recommendation and fully personalized experience.
Gift Finders
Our Gift Finder helps you discover the ideal present based on your recipient’s unique preferences. Simply answer a few questions about their current foundation, fragrance, skin type, hair type, or fragrance preferences, and we’ll recommend the perfect gift.
Ingredient Transparency
We decoded over 60,000 ingredients to give your customers full ingredient transparency. With our ingredient checker tool, the INCI Explainer you can now showcase beauty product ingredients in a way everyone will understand.
Fragrance Note Visualization
We decoded over 1,000 fragrance notes to give your customers the base, heart and top note of each fragrance including appealing visualization. Add clearly structured and visualized fragrance notes to your product page for higher sales.
Granular Filters
By offering a wide range of granular filters, beauty e-commerce businesses can provide a more personalized and efficient shopping experience for their customers. This can lead to increased customer satisfaction, loyalty, and sales.
PDP Shade Finders
Our Shade Finder seamlessly integrates into your product detail page, offering a customizable one-step quiz to pinpoint the perfect shade match. Leveraging our vast product database, it delivers instant results, boosting customer trust, satisfaction, and ultimately, your revenue.