Client Type: Hair Care Brand

Challenge Mad Hairstyling Salon has long been a place of individuality, spontaneity, and quality, empowering clients to express their unique styles. However, in the fast-paced salon environment, recommending the perfect hair care products was often a challenge. With the bustle of clients and stylists moving through their daily routines, product recommendations could easily get lost,…

Challenge People often face diverse challenges regarding hair and scalp care, which is why it’s very rare that customers only use products from one line. RAUSCH already had a haircare finder, but they recognized that it was too basic, with only 3 questions and only recommended products from product one line at a time. “We…