Talk to sales-
Can consumers rely on face-scanning technology for accurate product discovery?
The challenge cosmetic companies are faced with: Google says that more than 60% of online beauty shoppers have decided not to purchase a beauty or cosmetic item online because they didn’t know which color or shade to choose. Additionally, 41% have returned an item because it was the wrong shade. Along with difficulty to match shades,…
-
Code Bias in the Beauty Industry: Examining Facial Recognition and Skincare Finders
The beauty industry has embraced technological advancements, including facial recognition technology and AI-driven skincare finders, to provide personalized recommendations to consumers. However, concerns have been raised regarding code bias within these technologies, particularly in relation to promoting racial stereotypes and accuracy on darker skin tones. In this article, we will be testing 4 different skin…
-
Clean beauty 101: How to use AI to drive more sales
Clean beauty brands are constantly striving to meet consumer demands for transparency and sustainability, its probably the industry in skincare where consumers demand more information concerning ingredients, cruelty free information, and where they ingredients are from. According to an FIT (Fashion Institute of Technology) study, 72% of consumers want to know more about the ingredients and the…
-
How Beauty Tycoons are Investing in Beauty Tech | Skin Match Technology
The beauty industry is experiencing a remarkable transformation driven by the convergence of technology and personal care. As the beauty business continues to thrive, worth an estimated $532 billion globally, beauty tycoons are investing in beauty tech, creating new opportunities, and reshaping the way consumers experience skincare and beauty products online. This article explores recent…
-
How to Solve The Budget Crisis in the Skincare Industry
The skincare industry is constantly evolving, with fierce competition and rising customer expectations. In such a competitive landscape, delivering exceptional onsite customer experiences becomes crucial. However, budget constraints often pose significant challenges for businesses. This article explores how skincare brands can overcome budget crises and enhance onsite customer experiences through cost-effective automation, website optimization, data…
-
Update: New ingredients banned for cosmetic use by the EU
On June 8, 2023, the European Commission informed the World Trade Organisation (WTO) of its intention to enforce new restrictions on various cosmetic substances within the European Union by the end of the year. The draft regulation proposes changes to the EU Cosmetics Regulation, affecting the usage of certain ingredients commonly found in cosmetic products.…
-
Boost Your Sales with Social Media Chatbots
Staying ahead and connecting with your target audience is paramount in the beauty industry. One way to outrun your competitors in the field is by smart use of social media platforms. Social Media, especially Facebook and Instagram have become the heart of modern marketing, and one of the most innovative ways to harness its power…
-
Can Artificial Intelligence Enhance Diversity and Inclusion in the Beauty Industry?
In recent years, the potential of artificial intelligence (AI) has become increasingly apparent across a wide spectrum of industries, spanning from healthcare to finance and entertainment. When harnessed effectively, AI emerges as a transformative force, positively contributing to the promotion of diversity and inclusion. Nonetheless, the application of AI is not without its complexities and…
-
Navigating the Transparency Boom: Challenges in the Retail Product Management
In the retail landscape, the push for transparency is evident, particularly within the beauty e-commerce sector. Brands, equipped with comprehensive knowledge about their products, stand in contrast to retailers who grapple with the complexities of collating and presenting information to consumers. The Resources Discrepancy: Brands vs. Retailers Producers, or brands, inherently possess detailed insights into…
-
The Complete Guide to Chatbots for Marketing
At a time when swift communication is crucial for businesses, chatbots have emerged as invaluable assets in the realm of marketing. No longer just lines of code, these intelligent virtual assistants have transformed into strategic tools for businesses aiming to optimize customer interactions, streamline operations, and boost conversion rates. Why Choose Chatbots? Imagine a tool…