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Why are you losing traffic to third-party Apps?
The need for beauty brands to keep up with their consumers is growing increasingly important thanks to the ever-changing tech world. Brands are forced to adapt their business strategies to tech developments and beauty brands are no exception. Third-party apps such as: Think Dirty The Think Dirty app allows customers to search for their product…
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4 Ways to introduce Clean Beauty into your brand
Many “Clean Beauty” brands are responsible for clean washing. Clean washing can be defined as the false advertising by beauty brands who claim their products are clean when they are actually not. Brands often do this to provide a quick solution to the increasing demand by consumers for more clean beauty products. Due to clean…
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Top consumer haircare trends that your brand needs to know.
Knowledge-thirsty consumers and disruption-hungry innovators are driving a new wave in hair care, and it’s just getting started. This report reveals how brands can get ahead of the curve. Luxury hair care is a rapidly expanding industry, fuelled by brands such as star player Olaplex, which expanded rapidly over the past year and posted a…
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Customer Behaviour: What they say VS What they want
All our software solutions at skinmatch act as a data collection service as well, you can get to know your customers while also providing them with beauty tech AI solutions from Skin Match. We believe that market research is a costly part of every Marketing Budget and mostly wasted money. What you should spend your…
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Top 4 Reasons Why The Haircare Industry is lacking Diversity
Consumers of the haircare industry are diverse and require a diverse array of needs. From kinky to straight hair, it seems that the industry only caters for the extremes and even then still lacks so much variety and needs to be aided in understanding recommendations. Haircare plays an important role in blurring lines further to…
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The African Cosmetic Market
Among other markets, the cosmetic market in Africa is one that is highly overlooked, even by its own brands. One of the reasons why it is so easy to market Western and European skincare is because skin types between these markets are often similar, hence brands have perhaps become accustomed to the skin needs or…
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Skin-minimalism: The Trend Sweeping 2021 and How it Affects your Brand
Whether you’re a Niche brand or cater to every type of consumer, it’s always important for your brand to be aware of consumer trends. Not only are trends important to stay relevant but to make sure that you provide your customers with the best and latest in skincare developments. According to many beauty media outlets,…
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Where does the Future of the Beauty Industry lie?
The evolution of consumers affects your beauty brand which is why the beauty industry is constantly evolving as consumer trends evolve as well as our environment. The world has taken a complete turn and is changing faster than ever with the help of the covid-19 pandemic AI skin tech has become increasingly common with beauty…
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How does Content Relate to Commerce? Insight from Marie-Claire
Skin Match Technology attended the BW Confidential Beauty Tech Live webinar week which delivered many key takeaways for brands to rethink and redefine their businesses. As we all know, content and e-commerce are beginning to merge and go hand in hand as crucial elements for a successful brand. Skin Match Technology is always at the…
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Should you make Permanent Changes to your Brand because of a Temporary Pandemic?
The Covid-19 Pandemic has left its mark on households, communities, and major industries like the beauty industry. We were forced with the realization that anything can happen and we must be open to all ways in which the industry must and can evolve. Many beauty brands have tweaked their services and products according to the…