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Skincare Quiz and personalized Product Detail Page for Kiehl’s
Challenge Kiehl’s faced a growing challenge in meeting the expectations of today’s skincare consumers regarding personalization. With 74% of shoppers feeling disengaged when content isn’t tailored to their needs, Kiehl’s recognized the urgency of creating a more personalized and engaging online experience. Additionally, many customers were not achieving their desired skincare results because they struggled…
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Dermalogica provides customers with a digital Skincare Finder
Challenge Consumers are starting to question the effectiveness of products within a brand’s range. 57% say they will not buy cosmetics if there is no consultation, and 69% of consumers feel they have to get their info elsewhere due to brands not supplying enough. Therefore we must provide a way for consumers to understand more…
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Is Trans beauty Well-Represented in the Beauty Industry?
Transgender beauty has always been an influential force that has remained incognito only until recent years. Since, who knows when drag makeup trends have swept mainstream beauty without any acknowledgment until the rise of key forces like Ru Paul. Many of us would overline our lips, dye our brows, and contour religiously, without even knowing…
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Debunking 6 Skincare Trends
Skin care is a concept that can be open to interpretation, its why there are so many brands with a wide variety of products for a wide variety of skin types. Based on this is one of the top reasons why personalised skincare and transparency of ingredients is and will always be so important. If…
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The Legal risks of clean beauty claims and how to do it right
The clean beauty market is booming, expected to reach $11.6 billion by 2027. However, the lack of a clear definition for “clean” leaves the industry susceptible to legal disputes. Brands targeting Gen Z consumers must prioritise authenticity and sustainability. Promoting products as “clean” carries repetitional, legal, and regulatory risks. Establishing a transparent clean beauty industry…
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How AI for beauty can benefit your Clean SPF brand
For some reason SPF has been overlooked, sure some brands have included an amount of SPF in foundations but that’s not enough. With climate change showing no sign of slowing down, temperatures are becoming more ambiguous and hard to predict, winters are either extremely cold or too hot for winter and summer are scorchers, increasing…
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Skin care VS inner health: Transparency that skincare brands don’t consider
The saying goes beauty is skin-deep, but have beauty brands considered this during the conception of their brands and each product? Whenever we notice a fault in our skin’s appearance our first reaction is to treat it externally with topical products or mask it with cosmetics. Women spend around $160,000 on cosmetics and hair care…
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Using AI Skin Analysis to help Consumers Embrace Aging
Women are constantly thrown into a whirlpool of what they should and shouldn’t do with their bodies and overall appearance. Aging is one of the most common aspects of our appearance that we are told to fear the most with 60.8% of consumers seek products with anti-aging effects. Every beauty brand bombards women with anti-aging creams,…
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3 Ways to use Skincare AI to Market your Brand to Gen-Z and Millennials
In any industry, there are marketing and advertising trends which are imperative in order to get to know your market and audience, as different generations are receptive to different forms of marketing and advertising. The beauty industry is always evolving and in order for your brand to survive, it’s important to know what your target…
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Skin Match Technology Switzerland AG Top 4 Female Founders in the Beauty Industry
One of the most influential factors of the beauty industry, that is shaping it in the right direction is the increase in female founders and the increase in female employees as a whole. Femininity personifies beauty so who better to further revolutionize the industry than women including women of the LGBTQ+ communities. Being a woman…