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Can consumers rely on face-scanning technology for accurate product discovery?
The challenge cosmetic companies are faced with: Google says that more than 60% of online beauty shoppers have decided not to purchase a beauty or cosmetic item online because they didn’t know which color or shade to choose. Additionally, 41% have returned an item because it was the wrong shade. Along with difficulty to match shades,…
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How Beauty Tycoons are Investing in Beauty Tech | Skin Match Technology
The beauty industry is experiencing a remarkable transformation driven by the convergence of technology and personal care. As the beauty business continues to thrive, worth an estimated $532 billion globally, beauty tycoons are investing in beauty tech, creating new opportunities, and reshaping the way consumers experience skincare and beauty products online. This article explores recent…
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How to Solve The Budget Crisis in the Skincare Industry
The skincare industry is constantly evolving, with fierce competition and rising customer expectations. In such a competitive landscape, delivering exceptional onsite customer experiences becomes crucial. However, budget constraints often pose significant challenges for businesses. This article explores how skincare brands can overcome budget crises and enhance onsite customer experiences through cost-effective automation, website optimization, data…
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Refillable Makeup: How can Brands Boost the Customer Experience?
In recent years, the beauty industry has witnessed a significant shift towards sustainability, with refillable makeup emerging as a frontrunner in the quest for eco-conscious beauty solutions. Not only does refillable makeup help reduce packaging waste, but it also offers an opportunity for brands to enhance the customer experience through innovative strategies such as personalized…
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10 Tips to Radically Optimise Your Beauty E-Commerce
Have you ever wondered what sets successful beauty e-commerce businesses apart from the rest? In a rapidly evolving industry where trends come and go, and competition is fierce, how do some brands manage to thrive while others struggle to keep up? The answer lies in the art of radical optimization. Beauty industry stands as a…
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Discontinued Foundation Products – Consumer Pain Points and How a Brand Could Keep up Them
Have you ever found a foundation that feels just right, only for the brand to suddenly stop selling it? It might not seem like a big deal to some, but for many of us, it’s a real pain. This simple change can mess up our whole beauty routine and even make us stop wearing makeup…
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Strong Cosmetics grows its customer base by allowing them to cross-reference their current shade
Challenge Finding the correct shade, let alone foundation, can be a challenging task for many consumers. At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get…
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CAIA Cosmetics enhanced online shopping with personalized beauty consultation
Challenge CAIA Cosmetics, a rapidly growing D2C beauty brand, faced the challenge of ensuring that their diverse customer base could easily find and match the right shades and skincare products online. Despite having a wide range of inclusive shades, many online beauty shoppers hesitate to purchase cosmetics due to the lack of personalized consultations. CAIA…
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IT Cosmetics uses an offline reference to solve digital shade matching
Challenge 60% of consumers find it really challenging to find their foundation shade, and many of these consumers are women of color. For consumers, finding the correct shade of foundation or concealer for their skin tone whilst taking into account their preferences, allergies and sensititivies can be complicated and they may find themselves going through…
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4 Ways to introduce Clean Beauty into your brand
Many “Clean Beauty” brands are responsible for clean washing. Clean washing can be defined as the false advertising by beauty brands who claim their products are clean when they are actually not. Brands often do this to provide a quick solution to the increasing demand by consumers for more clean beauty products. Due to clean…