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10 Tips to Radically Optimise Your Beauty E-Commerce
Have you ever wondered what sets successful beauty e-commerce businesses apart from the rest? In a rapidly evolving industry where trends come and go, and competition is fierce, how do some brands manage to thrive while others struggle to keep up? The answer lies in the art of radical optimization. Beauty industry stands as a…
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Mad Hairstyling’s Hair Care Finder: Empowering Personalized Product Choices in Salons
Challenge Mad Hairstyling Salon has long been a place of individuality, spontaneity, and quality, empowering clients to express their unique styles. However, in the fast-paced salon environment, recommending the perfect hair care products was often a challenge. With the bustle of clients and stylists moving through their daily routines, product recommendations could easily get lost,…
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RAUSCH: A Haircare Finder that Prioritises Scalp Health
Challenge People often face diverse challenges regarding hair and scalp care, which is why it’s very rare that customers only use products from one line. RAUSCH already had a haircare finder, but they recognized that it was too basic, with only 3 questions and only recommended products from product one line at a time. “We…
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Haircare trends report 2022
Haircare trends for 2022 indicate a growing need from consumers for sustainable products. This needs filters right down to ingredients used in hair products, these haircare trends cover market growth, consumer trends and ingredient information that brands should be made aware of. The hair care trends report featured in the September 2022 print edition of…
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Top consumer haircare trends that your brand needs to know.
Knowledge-thirsty consumers and disruption-hungry innovators are driving a new wave in hair care, and it’s just getting started. This report reveals how brands can get ahead of the curve. Luxury hair care is a rapidly expanding industry, fuelled by brands such as star player Olaplex, which expanded rapidly over the past year and posted a…
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Top 4 Reasons Why The Haircare Industry is lacking Diversity
Consumers of the haircare industry are diverse and require a diverse array of needs. From kinky to straight hair, it seems that the industry only caters for the extremes and even then still lacks so much variety and needs to be aided in understanding recommendations. Haircare plays an important role in blurring lines further to…
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3 Great Ways Beauty Recommendation Technology Solves Social-Distance Retail
Many cosmetics retailers with a heavy focus on offline stores have lost up to 80 percent of sales during the pandemic with their doors forced closed. But as the situation begins to relax the rules like social distancing between customers and sales reps, facial masks, and limited numbers of customers in stores present retailers with…