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Clean beauty 101: How to use AI to drive more sales
Clean beauty brands are constantly striving to meet consumer demands for transparency and sustainability, its probably the industry in skincare where consumers demand more information concerning ingredients, cruelty free information, and where they ingredients are from. According to an FIT (Fashion Institute of Technology) study, 72% of consumers want to know more about the ingredients and the…
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Update: New ingredients banned for cosmetic use by the EU
On June 8, 2023, the European Commission informed the World Trade Organisation (WTO) of its intention to enforce new restrictions on various cosmetic substances within the European Union by the end of the year. The draft regulation proposes changes to the EU Cosmetics Regulation, affecting the usage of certain ingredients commonly found in cosmetic products.…
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Social Media Chatbots: Automate Your Beauty Brands
Social media plays a pivotal role in the beauty industry, from makeup tutorials to product recommendations and influencer marketing. Consumers turn to platforms like Instagram and Facebook for inspiration, information, and buying purposes. According to Power Reviews, nearly half (45%) of shoppers are motivated by social media to try new beauty products. Additionally, Forbes has…
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How to Create The Optimal Beauty Product Detail Page (PDP)
The success of a beauty product hinges not only on its formulation but also on how well it is presented to the consumers. The Beauty Product Detail Page (PDP) is a crucial element of any skincare brand’s online presence, serving as the digital storefront where potential customers make informed decisions. In this article, we will…
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10 Tips to Radically Optimise Your Beauty E-Commerce
Have you ever wondered what sets successful beauty e-commerce businesses apart from the rest? In a rapidly evolving industry where trends come and go, and competition is fierce, how do some brands manage to thrive while others struggle to keep up? The answer lies in the art of radical optimization. Beauty industry stands as a…
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Import Parfumerie: Digitised Clean Beauty Icons for any brand and product
Challenge IMPORT PARFUMERIE is the leading omnichannel retail chain in Switzerland for luxury and prestige cosmetics, with an inventory of over 17,000 products. As an industry, beauty retailers need to provide more clean beauty information about the products they stock. In fact, 42% of consumers feel they don’t get enough information from brands on product…
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Regulations for Cosmetics E-Commerce that you must follow
The DGCCR (General Directorate for Competition Policy, Consumer Affairs, and Fraud Control / EU) has maintained since 2018 that brands must adhere to online selling regulations for cosmetics. A list of ingredients must be provided to consumers which must even be displayed on websites selling cosmetic products online. Want to stay in the know? Follow…
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Beauty brand owners predict the beauty trends for 2023!
It’s that time of year when we like to reflect on all the happenings of each year. 2022 certainly was a busy year in the beauty industry, Global Cosmetic Industry published a recap of some of the major events that took place. According to our own findings, the most eventful happenings of 2022 were as…
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Why are you losing traffic to third-party Apps?
The need for beauty brands to keep up with their consumers is growing increasingly important thanks to the ever-changing tech world. Brands are forced to adapt their business strategies to tech developments and beauty brands are no exception. Third-party apps such as: Think Dirty The Think Dirty app allows customers to search for their product…
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The Legal risks of clean beauty claims and how to do it right
The clean beauty market is booming, expected to reach $11.6 billion by 2027. However, the lack of a clear definition for “clean” leaves the industry susceptible to legal disputes. Brands targeting Gen Z consumers must prioritise authenticity and sustainability. Promoting products as “clean” carries repetitional, legal, and regulatory risks. Establishing a transparent clean beauty industry…