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Skin care VS inner health: Transparency that skincare brands don’t consider
The saying goes beauty is skin-deep, but have beauty brands considered this during the conception of their brands and each product? Whenever we notice a fault in our skin’s appearance our first reaction is to treat it externally with topical products or mask it with cosmetics. Women spend around $160,000 on cosmetics and hair care…
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Is your Brand really a Clean Beauty Brand?
At Skin Match Technology, one of our core values is transparency in beauty as well as leading the way to Clean Beauty. Clean beauty is based on the foundation of transparency, 72% of consumers want to know more about the ingredients and the production of products. Most clean beauty brands are often more pricey but…
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5 Celebrity Cosmetic brands that are actually legit
Starting a cosmetic line of some sort seems to be a place that most celebrities reach eventually. The biggest ones like KKW Beauty and Kylie Skin are worth millions but are they any good and could celebrity skincare ever eclipse cosmetic brands who have been around for ages and based on actual science instead of slapping…
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Skin-minimalism: The Trend Sweeping 2021 and How it Affects your Brand
Whether you’re a Niche brand or cater to every type of consumer, it’s always important for your brand to be aware of consumer trends. Not only are trends important to stay relevant but to make sure that you provide your customers with the best and latest in skincare developments. According to many beauty media outlets,…
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Could it be The End of “FREE-FROM” Claims and The Start of more Transparency?
As a FIT alumn, We were super happy to read about the Survey by the Cosmetics and Fragrance Marketing and Management Graduate Program’s 2018. “How the Beauty Industry Can Answer the Consumer Demand for Transparency”. Here are some facts that we would like to share from the survey transparency in beauty. Consumers around the world…
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3 Great Ways Beauty Recommendation Technology Solves Social-Distance Retail
Many cosmetics retailers with a heavy focus on offline stores have lost up to 80 percent of sales during the pandemic with their doors forced closed. But as the situation begins to relax the rules like social distancing between customers and sales reps, facial masks, and limited numbers of customers in stores present retailers with…