Solution: Shade Finder

Challenge More consumers are stating that it is difficult to find their correct shade and that they (70%) aren’t interested in sharing their photo or face scanning options. Others (55%) state that while they are ok with sharing their images they are a bit weary about the results that they receive from face scanning services.…

Challenge HICKAP, a brand known for its inclusive and innovative beauty solutions, faced a common yet critical challenge during a new product launch. HICKAP needed a solution that ensured a smooth and satisfying launch experience and respected consumer boundaries, building trust and maintaining the brand’s reputation for transparency and accessibility. Solution HICKAP partnered with Skin…