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Dermalogica provides customers with a digital Skincare Finder
Challenge Consumers are starting to question the effectiveness of products within a brand’s range. 57% say they will not buy cosmetics if there is no consultation, and 69% of consumers feel they have to get their info elsewhere due to brands not supplying enough. Therefore we must provide a way for consumers to understand more…
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The impact of NFT’s on the beauty industry
The connection between NFTs technology and the beauty sector could appear random. But if a brand like Estée Lauder hasn’t had any reservations about plunging into the algorithmic metaverse, it’s because every cosmetics company has a vested stake in doubting the potential of NFT adoption. This widespread acceptance of NFTs for cosmetics appears to be just a…
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4 Ways to introduce Clean Beauty into your brand
Many “Clean Beauty” brands are responsible for clean washing. Clean washing can be defined as the false advertising by beauty brands who claim their products are clean when they are actually not. Brands often do this to provide a quick solution to the increasing demand by consumers for more clean beauty products. Due to clean…
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2022 Key Beauty Trends and how Beauty Tech solves them
Beauty tech involves the use of digital solutions such as INCI explainers, digital shade finders, skin and hair care digital consults and one that is growing increasingly important; clean beauty solutions. These beauty tech solutions revolutionise the customer’s experience by allowing you to be there for them anytime, to go the extra mile, and increase transparency…
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The need for age diversity in the beauty industry
There seems to be an age-old debate within the beauty industry about whether or not consumers are allowed to age. Of course, ageing is beautiful and natural but if one side of the beauty industry is preaching about age diversity why is the other side still trying to bombard consumers with “miracle” anti-ageing serums and…
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Is Trans beauty Well-Represented in the Beauty Industry?
Transgender beauty has always been an influential force that has remained incognito only until recent years. Since, who knows when drag makeup trends have swept mainstream beauty without any acknowledgment until the rise of key forces like Ru Paul. Many of us would overline our lips, dye our brows, and contour religiously, without even knowing…
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Debunking 6 Skincare Trends
Skin care is a concept that can be open to interpretation, its why there are so many brands with a wide variety of products for a wide variety of skin types. Based on this is one of the top reasons why personalised skincare and transparency of ingredients is and will always be so important. If…
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Customer Behaviour: What they say VS What they want
All our software solutions at skinmatch act as a data collection service as well, you can get to know your customers while also providing them with beauty tech AI solutions from Skin Match. We believe that market research is a costly part of every Marketing Budget and mostly wasted money. What you should spend your…
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The African Cosmetic Market
Among other markets, the cosmetic market in Africa is one that is highly overlooked, even by its own brands. One of the reasons why it is so easy to market Western and European skincare is because skin types between these markets are often similar, hence brands have perhaps become accustomed to the skin needs or…
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Using AI Skin Analysis to help Consumers Embrace Aging
Women are constantly thrown into a whirlpool of what they should and shouldn’t do with their bodies and overall appearance. Aging is one of the most common aspects of our appearance that we are told to fear the most with 60.8% of consumers seek products with anti-aging effects. Every beauty brand bombards women with anti-aging creams,…