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3 Ways to use Skincare AI to Market your Brand to Gen-Z and Millennials
In any industry, there are marketing and advertising trends which are imperative in order to get to know your market and audience, as different generations are receptive to different forms of marketing and advertising. The beauty industry is always evolving and in order for your brand to survive, it’s important to know what your target…
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How does Content Relate to Commerce? Insight from Marie-Claire
Skin Match Technology attended the BW Confidential Beauty Tech Live webinar week which delivered many key takeaways for brands to rethink and redefine their businesses. As we all know, content and e-commerce are beginning to merge and go hand in hand as crucial elements for a successful brand. Skin Match Technology is always at the…
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Should you make Permanent Changes to your Brand because of a Temporary Pandemic?
The Covid-19 Pandemic has left its mark on households, communities, and major industries like the beauty industry. We were forced with the realization that anything can happen and we must be open to all ways in which the industry must and can evolve. Many beauty brands have tweaked their services and products according to the…
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Skin Match Technology Switzerland AG Top 4 Female Founders in the Beauty Industry
One of the most influential factors of the beauty industry, that is shaping it in the right direction is the increase in female founders and the increase in female employees as a whole. Femininity personifies beauty so who better to further revolutionize the industry than women including women of the LGBTQ+ communities. Being a woman…
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The Beauty Industry and a new take on Masculinity
For decades the battle of the sexes was and is the most prominent vendetta in society that takes over economic and social industries. Toxic masculinity is defined as the kind of aggressive masculinity that men were expected to aspire to. It’s based on a wave of stereotypes and phrases associated with being a man, like…
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5 Amazing Benefits of a Skincare Finder
At Skin Match Technology our ethos is cultivating transparency and inclusivity in the beauty industry to help brands make their consumers feel unique. Our way of achieving this is by developing a skincare finder which we have recently helped male grooming retailers BEAST and MISTR implement for their consumers. Skin Match Technology is always partnering…
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Are Influencers the best way to Build Transparency for your Beauty Brand?
Advertising is no longer just billboard and TV or radio ads, society has evolved and therefore so have brands. 82% of consumers use Instagram as a source of information. But does this leave room for you to be transparent with your customers and promote transparency in beauty as a whole? Because of its accessibility, social…
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BEAST. Revolutionizes Men’s Skincare with AI-Powered Personalization
Challenge BEAST, a leading skincare destination for the modern man, faced a significant challenge: how to effectively guide their customers to the right skincare products tailored to their individual needs. With an extensive range of products specifically developed for men, BEAST. wanted to ensure that their customers could confidently choose skincare solutions online without the…