Permanent Makeup Studio overcame challenge to boost product sales with digital innovation

Challenge

Running a successful permanent makeup studio is no small feat, especially when diversifying into retail sales of high-quality skincare products. Graziella Susanna Corver’s studio, known for its dedication to excellence in beauty and aesthetics, sought to expand its reach by offering Reviderm and QMS skin care products. However, the team faced a significant challenge: how to introduce these premium products to clients in a way that was engaging, personalized, and seamless within the studio’s existing services.

The main obstacle lay in bridging the gap between the studio’s core offerings and the new skincare line. Traditional methods like product displays or verbal recommendations during appointments proved insufficient. Clients often felt overwhelmed by the range of products or were unsure about which ones suited their unique skin needs. Additionally, the team needed a way to educate clients on the benefits of Reviderm and QMS products without disrupting the flow of their appointments.

Solution

The solution came in the form of a digital skincare quiz—a simple yet innovative tool designed to connect clients with the perfect products for their skin type and concerns. The studio integrated this quiz seamlessly into multiple touchpoints, ensuring accessibility and engagement.

On the studio’s website, the quiz became a feature that clients could explore at their convenience, either before or after their appointments. Flyers with QR codes, handed out during consultations or placed in bags with other takeaway materials, provided another opportunity for clients to engage with the quiz at home. To capitalize on the waiting area’s downtime, the team placed an elegant QR code holder, encouraging clients to take the quiz while they waited for their appointments.

This strategy not only overcame the initial challenge but also delivered impressive results. The personalized nature of the quiz allowed clients to feel confident in their product choices, making them more likely to invest in skincare tailored to their needs. The digital integration provided a modern, interactive experience that aligned perfectly with the studio’s image as a cutting-edge beauty destination.

Through this innovative approach, Graziella Susanna Corver’s studio Be-Beautiful not only enhanced its service offering but also solidified its reputation as a leader in the beauty and skincare industry. It’s a testament to how embracing digital tools can elevate a business, turning challenges into opportunities for growth and success.

About Be-Beautiful

Graziella Susanna Corver the operator of Be-Beautiful is your trusted expert in permanent makeup, where you can feel completely confident and cared for. Known for her warmth and dedication, she places the desires and needs of her clients at the heart of her work. As a passionate aesthete, Graziella embodies independence, attentiveness, generosity, and a deep appreciation for beauty.

A dynamic entrepreneur, she tirelessly pursues her ambitious goals, earning the trust of discerning women and men alike. Located at Torgasse 6 in Zurich, near Bellevue and Bahnhof Stadelhofen, the studio welcomes clients to experience top-quality service.

Continuous education and training are fundamental to offering the best treatments with the latest products. By participating in national and international training sessions, workshops, and events, Graziella ensures her techniques and methods align with cutting-edge trends and highest standards of quality.

As a proud member of the Swiss Society for Medical Cosmetics (SGMK), Graziella and her team actively engage in the advancement of medical cosmetics, bridging the gap between medicine and aesthetics through ongoing education and innovation.