Talk to sales
Enhancing Customer Trust and Personalization with Daybird’s Privacy-First Shade Finder
Client type
Stats
97%
Completion rate
+44%
clicks on products
Challenge
Consumers are demanding that brands offer more options within the cosmetics sphere. Not only do they want to know more about what’s in a product, but they also want their selection process to be simplified—without sacrificing their privacy or facing concerns about how their data is used.
Solution
Skin Match Technology’s Shade Finder empowers Daybird to address these demands through a swift and comprehensive quiz. By using in-depth, yet privacy-focused questions tailored to each customer, the tool provides precise product recommendations without requiring intrusive data collection. This approach allows customers to feel confident that their personal information remains secure while still receiving highly accurate results. Additionally, features like model photo matching and product comparison enhance the user experience, making it simple and trustworthy.
Veena Krishnan
Co-Founder & COO, Daybird
We love the flexibility and accuracy that the Skin Match tool provides to us as a brand, as well as the user experience and trust it helps us build with customers. We’ve heard from customers that they appreciate being able to find their shade through either a model photo or using a different product for comparison. We also like being able to share with customers why a product is right for them and their skin goals.
Shade Finder
Start cross-matching to find the right skin tone-match and learn about your competitors.
About Daybird
Daybird is an Anti-Beauty Beauty Club created for those who want to embrace their day as they are, without the pressure of traditional beauty standards. The brand was founded with a mission to break away from the idea that more products and more steps are needed to “perfect” our skin. Instead, Daybird focuses on products that simplify routines and offer true skin support, making mornings easier and more meaningful.
Through its journey, Daybird has connected with people across all skin types and shades who are redefining beauty on their own terms. This inclusive community, the Anti-Beauty Beauty Club, has become a movement to reclaim beauty for oneself—shifting away from unrelatable societal expectations and focusing instead on what feels genuine and empowering.
Daybird’s approach to self-care is refreshing: it encourages wearing less to gain more, allowing skin to benefit without added stress.