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Elevating Product Launches with Hickap’s Seamless Shade Finder Experience
Client type
Stats
55%
cross matching
38%
clicks on products
Challenge
HICKAP, a brand known for its inclusive and innovative beauty solutions, faced a common yet critical challenge during a new product launch.
- 80% demand a seamless and intuitive experience when exploring new products, especially during a launch where first impressions are vital. Despite the growing popularity of beauty tech, 70% of consumers are reluctant to provide photos or engage in face scanning, making it harder for brands to offer tailored solutions without compromising the consumer’s sense of privacy.
HICKAP needed a solution that ensured a smooth and satisfying launch experience and respected consumer boundaries, building trust and maintaining the brand’s reputation for transparency and accessibility.
Solution
HICKAP partnered with Skin Match Technology to tackle the challenge of offering personalized shade recommendations without intrusive inputs like photos or face scans. According to Emil Holmqvist, CEO & Co-Founder of HICKAP, the team has worked on understanding their customers’ needs, which led to the integration of a quick yet in-depth Shade Finder quiz. This innovative solution not only helps users confidently find their perfect shade but also provides valuable insights through its cross-matching feature.
Emil Holmqvist
CEO & Co-Founder HICKAP
We have worked very hard on our customer journey, and understanding their needs and wants. That is why for our most recent product release we decided to offer them a quick but in-depth quiz to help them best match their shade with the confidence of getting the correct shade. The cross-matching feature is magical and really helps us understand our market for consistent growth.
Shade Finder
Start cross-matching to find the right skin tone-match and learn about your competitors.
About HICKAP
Hickap was founded in 2016 with a straightforward yet powerful vision: everyone deserves to feel amazing just as they are. The brand emerged in response to an industry filled with unrealistic beauty standards, aiming to make beauty and skincare something joyful and empowering rather than stressful or demanding.
Hickap believes that beauty is rooted in inner confidence, self-esteem, and well-being. The goal is to help people, especially young women, break free from the pressures often associated with beauty. Hickap’s products are thoughtfully crafted with respect for people, animals, and the environment, offering high-quality, safe, and affordable choices that align with values of compassion and integrity.
Every product in the Hickap line is 100% vegan and cruelty-free, making it possible to enjoy a beauty routine that doesn’t compromise ethics. At Hickap, beauty meets joy and playfulness, creating a space where skincare feels lighthearted and caring for yourself comes naturally.