Skincare Quiz and personalized Product Detail Page for Kiehl’s

Challenge

Kiehl’s faced a growing challenge in meeting the expectations of today’s skincare consumers regarding personalization. With 74% of shoppers feeling disengaged when content isn’t tailored to their needs, Kiehl’s recognized the urgency of creating a more personalized and engaging online experience.

Additionally, many customers were not achieving their desired skincare results because they struggled to find the perfect match for their unique skin types, preferences, and sensitivities. This led to missed opportunities for both the customers and the brand, with valuable products going unselected due to a lack of tailored recommendations.

The absence of personalized service in online shopping—once a hallmark of the in-store experience—meant Kiehl’s needed a solution that bridged this gap.

Solution

Kiehl’s implemented the Skincare Finder Quiz, a powerful tool designed to provide personalized recommendations and ensure every customer could discover the products best suited to their needs.

The quiz was carefully designed with 6 targeted questions to match individual skin types and concerns to a curated selection of 60 products. By leveraging advanced algorithms, the quiz narrowed down options into a streamlined 5-step skincare routine tailored to the customer’s unique profile.

Kiehl’s also innovated with a personalized detail page, using the data gathered from the Skincare Finder to dynamically tailor product recommendations. This ensured that every click led to meaningful interactions and highly relevant products, giving customers confidence in their choices.

About Kiehl’s

Kiehl’s is a renowned skincare brand with a rich history spanning over 170 years. Founded in 1851 as a small apothecary in New York City, Kiehl’s has evolved into a global leader in skincare, renowned for its high-quality products and dedication to natural ingredients. The brand’s philosophy revolves around creating effective formulations that cater to diverse skincare needs while maintaining a commitment to sustainability and environmental responsibility. Kiehl’s offers a wide range of skincare and grooming products for both men and women. Their product lineup includes cleansers, moisturizers, serums, masks, and body care items. One of the brand’s distinctive features is its minimalist packaging, which reflects their focus on substance over style. Kiehl’s is known for its iconic products such as the Ultra Facial Cream, Midnight Recovery Concentrate, and Creme de Corps body lotion, which have gained a loyal following due to their effectiveness and results. The brand also emphasizes personalized customer service, with knowledgeable skincare experts available in their stores to offer tailored recommendations and advice. With a commitment to philanthropy, Kiehl’s actively supports various charitable initiatives and community causes. This dedication to giving back has further endeared the brand to its customers, making Kiehl’s a trusted and beloved name in the skincare industry.