Talk to sales
Redefining Shade Matching with a Photo-Free, Consumer-Centric Approach by NudeStix
Client type
Stats
30%
Click on products
51%
Cross matching
Challenge
More consumers are stating that it is difficult to find their correct shade and that they (70%) aren’t interested in sharing their photo or face scanning options. Others (55%) state that while they are ok with sharing their images they are a bit weary about the results that they receive from face scanning services.
Solution
With these dire stats at their fingertips, NudeStix decided to take the action needed to offer their consumers with what they actually need — A comprehensive quiz that guarantees your shade match while mitigating the hassle of photos and scanning. These results have paid off for NudeStix greatly with 17% of their consumers taking their Shade Finder more than once to not only match themselves but friends and family as well!
Naschmina M.
Digital Product Specialist at Nudestix
Partnering with Skin Match has helped us rapidly address the 70% of women who are wearing the wrong shade. Our fast and effective quiz enables us to provide customers with their perfect match from our collections. It’s also been incredible to gain deeper insights into our competitors by utilizing their cross-matching feature.
Shade Finder
Start cross-matching to find the right skin tone-match and learn about your competitors.
About Nudestix
NUDESTIX is the brainchild of sisters Ally and Taylor Frankel (as well as their chemical engineer mother, Jenny Frankel), who love all-out natural makeup, opting for that barely-there look with only a touch of color to accentuate their finest features. After explaining that current makeup brands and collections simply don’t appeal to their no-nonsense attitude, they created NUDESTIX. NUDESTIX believes that your natural skin should thrive, and that you only need to cover here and there to get that perfectly, “go nude but better” look.