Strong Cosmetics grows its customer base by allowing them to cross-reference their current shade

Challenge

Finding the correct shade, let alone foundation, can be a challenging task for many consumers. At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get matched. They simply want to know which shade from your brand would match their existing foundation or concealer. Recognizing this, Strong Cosmetics opted to implement the Skin Match Technology Foundation Finder, allowing customers to cross-reference their existing shade from another brand. With this innovative tool, customers can easily find the equivalent shade in the Strong Cosmetics range, simplifying the shade selection process and enhancing their overall shopping experience.

Solution

Skin Match Technology has designed a foundation finder that is built from an extensive database. This is how we enable you to allow your customers cross-reference their shade. Our database is made up of brands with the widest variety of shades, enabling diversity as well. These brands include; Bobbi Brown, Lancôme, Clinique, NARS, MAC Cosmetics, Urban Decay and Estée Lauder.

These brands combined make up our database of 10,000 products of which:

• 65% are foundations
• 19% are concealers
• 5% are tinted moisturizers
• 5% are face powders

Strong Cosmetics reported that 65% of their customers use this cross-referencing option, which shows how much potential there is to see an influx of new customers or even maintain existing loyal customers using this solution.97% of Strong Cosmetics customers love the shade recommended to them by the Foundation Finder.

About Strong Cosmetics

Strong Cosmetics’ goal is to produce innovative beauty products and an innovative brand whose approach to beauty makes consumers feel strong instead of highlighting beauty standards that not everyone fits into.

They believe that to feel strong consumers need products that adapt to their everyday life and not the other way around.