Talk to sales
38% increase in sales as Tind of Norway uses the digital Shade Finder
Client type
Stats
38%
Increase in sales
87%
Completion rate
Challenge
In today’s digital age, customers expect a seamless and personalized experience when shopping for products online. As a brand, it is important to cater to these expectations in order to remain competitive in the market. One crucial aspect of this experience is the ability of customers to easily find the correct shade for foundations. Tind of Norway recognized the urgency and importance of providing their customers with a seamless and accurate shade-finding solution, but the in-house development time for a good working solution was just too long. To address this, Tind of Norway went to Skin Match for a streamlined and accurate shade-finding solution. By doing so, they aimed to enhance the overall customer experience, and ultimately increased sales and customer satisfaction.
Solution
By implementing a digital Shade Finder, Tind of Norway overcame the challenge of offering a seamless and personalized shopping experience, making it easier for customers to find their perfect shade. The simplicity and quick integration of Skin Match Technology, combined with its extensive database of brands, products, and 112 skin tones, ensured that every customer could accurately match their skin tone with the right Tind of Norway foundation. This eliminated the guesswork and frustration often associated with shade selection, significantly enhancing the overall customer experience. According to Jeanette Halvorsen, Director at Tind of Norway, the Shade Finder has driven increased foundation sales and improved return on investment in online sales and marketing. Before implementing the tool, uncertainty about selecting the correct shade hampered online performance, but since its launch, both sales and customer profile creation have risen.
Shade Finder
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Jeanette Halvorsen
Director at Tind of Norway
We have seen increased sales of our foundations. Before having the digital shade finder of Skin Match Technology, we have not been able to get a good return on investment in online sales and marketing, and we suspected it had to do with the insecurity of finding the correct shades. Since we have the shade finder, we have seen an increase in sales and an increase in the number of people creating profiles.
About Tind of Norway
Tind of Norway marries nourishing skincare with high-quality makeup. All of their products are formulated with Nordic ingredients which takes care of the need for functionality and beautiful makeup while complimenting the long-term need for skincare and innovative ingredients. Their signature ingredients are Norwegian caviar extract and oils from sea buckthorn.