The Path to Glass Skin: Trimay’s Personalized Skin Routine

Challenge

Trimay, a Korean skin care brand, was introduced to the Greek market by PhaceMedical, a leading medical aesthetic company. While there is a consistent trend of growing interest in Korean skin care, particularly with the desire among consumers to achieve the coveted “Glass Skin” look, the challenge was how to break into this market effectively. Many customers were unfamiliar with the Trimay brand, and without prior usage, it was difficult for them to identify the right products to meet their specific skin care needs.

“Trimay captivates the beauty world with its unique fusion of nature and cutting-edge Korean technology, redefining skincare excellence. What truly sets Trimay apart is its dedication to harnessing the power of rare botanicals and innovative formulations, resulting in products that not only enhance beauty but also nurture the skin’s health. Each product is a carefully crafted masterpiece, designed to deeply hydrate and strengthen the skin barrier, catering to the diverse needs of modern consumers.” Sais Head of Marketing, Eleni Theodorakea.

Solution

PhaceMedical responded to this challenge by leveraging cutting-edge technology to create the Skin Match Technology, which powered a Skincare Finder tool. This innovative solution allowes consumers to input their skin type and concerns, receiving a personalized, optimal skin care routine tailored specifically to achieve the radiant, dewy, and smooth appearance of Glass Skin. The Skin Care Finder recommended the ideal Trimay products based on each user’s unique skin needs, guiding them to the most effective routine without the trial-and-error process typically associated with choosing new skin care brands.

By offering this personalized solution, PhaceMedical ensured that Trimay’s launch in Greece was smooth, educational, and directly aligned with customer desires for glowing, healthy skin. The Skin Match Technology not only introduced Trimay products but also empowered consumers to make informed decisions, paving the way for widespread adoption and a strong presence of the brand in the market.

About TRIMAY

Trimay made its debut in the Korean cosmetics market in 2020 and quickly captured the attention of consumers around the world. The company was founded with the goal of creating unique cosmetics using only natural ingredients with special properties. This commitment to quality and innovation helped Trimay establish itself as one of the top Korean cosmetic brands in a short period of time.

The brand’s philosophy is rooted in a simple yet powerful principle: “Quality and Affordability. For everyone!”. Trimay strives to provide high-quality cosmetics that remain accessible to all consumers. Every product undergoes clinical testing to prove its effectiveness, and all ingredients are rigorously certified in South Korea to ensure their safety and quality.

Trimay has earned a loyal following of fans worldwide due to the effectiveness of its products and their natural composition. The company ensures the quality and safety of its products through extensive laboratory testing. Additionally, Trimay remains dedicated to offering cosmetics that are affordable to a wide range of consumers, further cementing its place in the market as a brand that prioritizes both quality and accessibility.