Talk to salesFoundation Finder
Discover the power of inclusive and accurate shade-matching
Customers have unique needs when looking for a Foundation, like whether a product is vegan, suitable for sensitive skin, and if it helps with their dry skin. We have built an extensive database with 112 different skin tones and over 60’000 Ingredients that enable us to combine skin care-related topics with our foundation finder.
Trusted by
Industry Leaders
Ingredient and skin tone deep Foundation Finder
- Extensive Product Database
Covers thousands of foundations from top brands to niche ones to cross-match customers’ existing products. - Personalized Recommendations
Tailored to individual skin types, concerns, and preferences. - In-Depth Analytics
Gain actionable analytics to your competitors and customers to improve your business. - Plug & Play
We offer a simple, hassle-free integration, making it the top choice for clients. Works seamlessly across all devices and platforms.
60%
Of online beauty shoppers have decided not to purchase an item online because they didn’t know which shade to choose.
40%
have returned an item because it was the wrong shade for them.
38%
Some of our clients have witnessed an increase in sales of 38%.
KPIs/Statistics
Drive engagement and sales with our Foundation Finder
Features
Find the right foundation for your skin type, skintone, and needs online – fast and easy.
Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin, or beneficial for dry skin.
Skin Match Foundation Finder is more than just a shade match. We have built an extensive database with 112 different skin tones and over 60,000 Ingredients, enabling us to combine skincare-related topics with shade matching.
Granular Filters
Use our color data to provide skin tone filters for your foundation inventory.
Confidence to Buy
Allow cross-matching shades to find the right skin tone with confidence online
Product Discovery
112 Skin Tones from fair to deep and cool to warm for full inclusivity.
Foundation Finder: Complexion Routine
A lot of customers seek more than just the right shade when searching for a foundation. They consider factors like vegan certification, suitability for sensitive skin, and hydration for dry skin. A comprehensive complexion finder offers personalized recommendations, extending beyond foundation to include primers, highlighters, powders, and concealers for a complete complexion solution – the perfect moment for cross- and up-selling.
Best for:
Brands and Retailers that offer multiple foundation products with 10+ shades to choose from.
38%
Increase in sales
87%
Completion rate
75%
Clicks on Add-To-Cart
99%
Accuracy
80%
new users match their skin tone
+30%
Conversions
97%
like their shade match
54%
click-through rate
55%
cross matching
38%
clicks on products
30%
Click on products
51%
Cross matching
Foundation Finder:
Quick-Color Match
Our Shade Finder seamlessly integrates into your product detail page, offering a customizable one-step quiz to pinpoint the perfect shade match. Leveraging our vast product database, it delivers instant results, boosting customer trust, satisfaction, and ultimately, your revenue.
Best for:
Brands and Retailers that have one or more foundations with 10+ shades to choose from.
Product Features
Plug & Play Solution for a quick ROI
Get the Foundation Finder for your Brand
Our Foundation Finder helps your customers to find the right products for them in seconds and increases conversion rates, average order value, and customer lifetime value effortlessly.
The Ease of Plug & Play Integration
We offer a simple, hassle-free integration, making it the top choice for clients. With just a copy and paste of the provided code—no developer needed—it works seamlessly with any website provider. We handle your entire inventory and scent matching, with customizable design settings and personalized quiz flows. Plus, features like Add-to-Cart and Add-to-Wishlist CTAs are included. You’ll also get direct access to a dashboard for insights, performance reports, and easy management of settings.
Get Real-Time Data
Our Foundation Finder provides valuable insights by analyzing customer preferences, behavior, and product performance and cross-matched brands. These insights help you understand what skincare needs your customers trying to solve, their pricing sensitivity, and which products perform best. With real-time data, you can optimize your inventory, improve marketing strategies, and make informed decisions to boost sales and customer satisfaction.
Boost Your ROI with Proven Results
Our Foundation Finder delivers impressive outcomes for your business.
85% questionnaire completion rate
40-70% of users clicking on recommended products
30% increase in both conversion rate and average basket size1
You’ll see a noticeable impact on sales. Additionally, 12% of users sign up or save their profile, and customers add 10% more products to their baskets, driving higher revenue and customer engagement.